How SocialTouch supports the Alain Afflelou network with its Google Reviews connected NFC kit?

Alain Afflelou, a recognized leader in the optical sector, constantly innovates to offer a first-class customer experience. To this end, SocialTouch had the privilege of collaborating with this iconic franchise to deploy a comprehensive and customized NFC solution.

We provided Alain Afflelou with a customized NFC kit comprising an NFC card, an NFC plate, and an NFC sticker. These connected devices link to a dedicated mini-site gathering all the brand’s social media networks, as well as a special section to encourage Google reviews. This comprehensive solution has simplified access to all the franchise’s online platforms while strengthening their digital presence.

By collaborating with Alain Afflelou, SocialTouch was able to provide a powerful tool to enhance brand visibility, while offering customers a seamless and connected experience. This approach has consolidated the franchise’s digital strategy and strengthened its connection with its online community.

We are proud to have supported Alain Afflelou in this technological transformation and to continue collaborating to maximize their digital impact.